Shrinkage in America - Baking Cups

While the average American has grown over time, certain items sold in America have shrunk, such as ice cream, which once arrived in half gallons and have now been downsized from 64 oz. to 48 oz. (and if I remember correctly, there was another stop along the way somewhere in the 50s).

Still, I was surprised to find that our most recent purchase of Reynolds Baking Cups contained a count of 36 with no discernable price difference from when the same plastic container had housed 50 paper cups a year or so earlier.