"People respond most to food."
Uh, yeah. That's why I stopped when I spotted a sign that said "Free cake pops when you say 'I love Cakeology'."
I was indeed presented with a cute Bruins decorated cakepop when I read that note out loud. I also discovered that the Washington Street shop neighboring the newest of the Cheeseboy nation is going to be the new storefront of Cakeology as there is way more foot traffic there, while the original nearby Province Street location will be the source of all its fresh baked goods.
Wise move, Cakeology, wise move...
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